March 4, 2024

9 Key Fashion Marketing Trends to Know in 2024

Guest Contributor 

Fashion marketing focuses on promoting and selling fashion products. It can help you to build your brand awareness as a fashion designer and establish relationships with customers. It enables you to gain new clients and retain existing ones. Here are some innovative marketing trends to use in your fashion marketing strategy in 2024.

1. Visual commerce

A fashion marketing video is hardly a new concept, offering a high return on investment. Crafting an exceptional fashion marketing video is paramount, and to achieve this, using a proficient video editing tool is invaluable.

What’s new is the ability to provide customers with videos that include interactive content. They can see products in more detail. Customers can try on clothes virtually thanks to virtual reality (AR). This can reduce return rates as customers have a better idea of how products look on them. Gucci has a SmartBuyGlasses feature that allows customers to try on sunglasses. 

High-resolution images and videos can be cumbersome to store and share. It’s best to share and store them in a compressed format using ZIP files. To know how to unzip files on Mac, you must know how to use the macOS ZIP command line interface. This, among other methods, allows you to open ZIP files. ZIP files also enable you to effectively store and organize data. This is particularly important in the fashion industry where visual content dominates. You can also upload multiple files all at once which saves time and space.

2. Social media shopping

Social media platforms allow you to reach broad and diverse audiences. Now users can browse through the latest fashions and click to purchase them directly from these platforms. 

  • Create online stores on your Facebook and Instagram pages. Users can discover and purchase your products directly while on either platform.
  • Use YouTube shoppable ads and product shelves so users can shop for your products while watching your videos.
  • Use Pinterest ‘shop’ tabs so users can find and buy products from your pins.
  • Use TikTok’s ‘shop now’ and integrated shopping features.


3. Ethics and sustainability

Customers have an increasing interest in ethical practices and sustainability in fashion. If you can come up with fashion content ideas that showcase your commitment to values like these, you can gain the trust of consumers. Share details about your supply chain, the materials you use, and more. People Tree is an example of a sustainable fashion company that effectively communicates its values. 

4. Omni-channel marketing

When you synchronize all your sales channels it will improve the user experience. This may include your online store, mobile app, social media shop, or even a physical retail store. Synchronizing all these channels enables you to process and deliver orders faster and enhance customer loyalty. Marketing in fashion must be consistent across all platforms. Whether a customer is browsing your Instagram feed or visiting your website, the visual style and tone should be the same.


5. User-generated content

User-generated content is a trend that’s set to continue in 2024. It can boost your brand authenticity and increase consumer trust. Some examples of USG you can request from customers where they showcase your products include:

  • Outfit of the Day where they share their daily outfits.  
  • Sharing of photos or videos showcasing their unique style.
  • Fashion styling tips and tricks.
  • Seasonal go-to looks. 
  • Wish lists featuring items they want from your collection.


6. Mobile apps

Applications are designed for easy navigation with well-designed interfaces that offer great user experiences. In-app shopping allows them to make a purchase without having to leave the app.

Push notifications to mobile phones enable you to easily inform customers about new products, offer special deals, or inform them about an upcoming sale. Communications like this can help you to build better connections with customers.

7. Artificial intelligence (AI)

Predictive analytics uses AI algorithms to predict market demands, customer behavior, and fashion trends. Fashion marketers can use data-driven insights to personalize fashion marketing.

Integrating AI-driven chatbots can provide customers with immediate answers to basic questions. Chatbots can guide them through the purchase journey.

By using AI for analyzing market trends and competitor pricing, you can enable dynamic pricing strategies. 

8. Inclusive marketing campaigns

Diversity and inclusion are two concepts gaining more and more traction and this is seen in current fashion advertising examples. They feature models of various ethnicities, body shapes, genders, etc. Inclusive marketing campaigns highlight authentic stories and individual voices. They celebrate differences and cater to a wide range of needs.

9. Data-driven marketing

Leveraging market research data is essential for marketing success. With advances in technology, it is easier than ever to access in-depth insights from analytics. This enables you to assess your marketing strategies and make improvements.


An innovative marketing strategy will help you to highlight the uniqueness of your fashion brand. Implementing these marketing trends can help you to keep it relevant and competitive in 2024 in times when AI is dominating the tech sphere and brands are becoming more innovative in their marketing efforts. Your marketing strategies must adapt to align with evolving customer preferences and behavior.

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